q=beyond+buzz+%5C%3A%EF%BC%9Athe+next+generation+of+word%5C-of%5C-mouth+marketing+%2F&searchType=standard&isFacet=true&view=standard&rows=10&sortWay=score&sortOrder=desc&searchWay0=marc&logical0=AND
rows=10&searchWay0=marc&logical0=AND
Beyond buzz :：the next generation of word-of-mouth marketing /